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Sarafan Marketing — Endi Sernovis tomonidan yozilgan va Javon nashriyoti tomonidan chop etilgan ushbu asar aqlli kompaniyalar o'zlari haqida qanday qilib gapirtira olishini tushuntiradi. Og'izdan-og'izga tarqaladigan marketing strategiyasining eng samarali usullarini ochib beradi.
Kitob har bir tadbirkor va marketing mutaxassisi uchun amaliy qo'llanma bo'lib, real misollar orqali sarafan marketingni qanday qurishni ko'rsatadi. Javon nashriyotining «Qaror qabul qiluvchilar uchun sara kitoblar» seriyasidan.
Nashriyot: Javon (javon.uz)